Applications are invited for Category Associate at Disney + Hotstar, Mumbai for the year 2021. Online applications are open on the official website.
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About Disney + Hotstar
Disney+ Hotstar is main the best way as the most important and smartest video platform within the nation, reaching over 300 million customers immediately. We have set a variety of world information alongside the best way – together with for the best concurrent viewership at 25.3 million in the course of the ICC Cricket World Cup 2019.
Disney+ Hotstar immediately is the one-stop vacation spot for all of your leisure wants – from Live Sports, Indian and International Shows, and Movies to all Disney content material, together with Pixar, Marvel, Star Wars, National Geographic, and Disney+ Originals. We’re searching for the brightest minds to construct the future of TV with us.
We are searching for candidates with a robust curiosity in understanding content material & clients. A class affiliate will assist one in all key client cohorts for Disney+ Hotstar (Sports, Hindi, Regional). The goal of this crew will likely be to central personal key enterprise targets for this client cohort and allow choices & interventions to assist transfer the metrics meaningfully.
Consumer & Industry:
- Understand client segments, behavior, latent wants, worth propositions using qualitative and quantitative analysis.
- Derive extra insights using analytics foundation on-platform client habits.
- Build artistic experience within the crew to search out differentiation alternatives and assist content material purchase.
- Stay abreast of trade & aggressive panorama within the class and establish developments, future development areas.
Strategy & Planning:
- Support content material technique to ship above targets – based mostly on client demand, OTT behavior, want for differentiation, and aggressive panorama.
- Build content material enterprise case monetary fashions.
- Work with cross-functional groups to maneuver levers to assist obtain success.
- Own, monitor & report key success metrics for the class (subs, engagement, retention).
- Performance Review of content material launches and advertising and marketing/ product interventions.
- Support class opinions with management & assist resolution-making.
Category Associate at Disney + Hotstar, Mumbai.
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