Applications are invited for Content and Creatives Specialist at Unilever, Mumbai for the year 2021. Online applications are open on the official website.
Hindustan Unilever is on the lookout for a Content Strategist (Executive) to work with our Ecommerce crew [Mumbai HO]. We are on the lookout for Individuals who’re desperate to transcend standard pondering and apply their information & abilities to telling impactful brand tales. We are on the lookout for people who’ve distinctive communications abilities and are results-driven.
The Content Strategist is a self-motivated particular person whose core duties embrace devising and creating content material methods and constructing capabilities that allow superior content material supply for the HUL manufacturers on eCommerce. The particular person will liaise immediately with Marketing groups, Shopper Marketing, and Account groups and for guaranteeing high-quality execution of the technique.
About Unilever
Unilever plc is a British multinational client items firm headquartered in London, England. Unilever is organized into three most important divisions – Foods & Refreshments (drinks and ice cream), Home Care, and Beauty & Personal Care. It has analysis and growth amenities in China, India, the Netherlands, the United Kingdom, and the United States.
Eligibility
- Good grasp of IT instruments
- Proficiency in MS Excel, MS Powerpoint.
- A superb sense of aesthetics in addition to creativity
- Prior Experience in an inventive profile.
Responsibilities
The function contains, however, is just not restricted to requiring the person to:
- Raise the Ceiling on Content: o Establish an ‘always-on’ content material calendar comprising full product show web page content material property and offsite platform improvements throughout key prospects o Give editorial inputs and assist manufacturers to devise their content material methods (Intent primarily based driving backside of the funnel duties) whereas guaranteeing the on-time supply of the identical throughout key buyer portals o Evaluate the feasibility and scope for deploying new content material codecs throughout key buyer portals and liaison with the class to actively deploy the identical o Evaluate off-site [Digital] platform improvements with key prospects and liaison with classes/ work with the digital company to develop and adapt content material suited to those necessities o Work with the Digital company crew to create commerce suited content material [Emailers, Social media creatives, Videos, customer editorials, etc.] and to deploy the identical throughout key prospects
- Build Best in Class Creatives: o Work with the inventive company to construct buyer particular decrease funnel show adverts throughout eCommerce platforms guaranteeing month-to-month OTIF supply. o Study and Identify new inventive and show codecs and experiment them with completely different platforms. • Capabilities: o Creative: Lead the governance on the interior Automation Dashboard to repeatedly enhance inventive high quality (to be evaluated with goal metrics) and construct a sturdy eCom inventive playbook. o Content: Lead the Digitisation of the Product Listings – proper from content material creation to deployment using Unilever Designed automated techniques.
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