HP is inviting applications for its Paid Search Marketing Specialist opening at its Gurgaon workplace.
You’re out to reimagine and reinvent what’s potential—in your profession in addition to the world around you. So are we. We love taking over robust challenges, disrupting the established order, and creating what’s subsequent.
The Company is in the hunt for gifted people who find themselves impressed by huge challenges, pushed to study and develop, and devoted to creating a significant distinction. HP is a technology firm that operates in more than 170 international locations worldwide united in creating technology that makes life higher for everybody, in all places.
- At least 1 to 3 years of Google Shopping, Adwords, Google Adwords Certification preferred
- Bing/Yahoo expertise
- Experience with Google Organic Search Engine Optimization
- Lazada or Amazon Marketing Services (Sponsored Products, Headline Search, Product show, Product Page optimization)
- Own and handle the creation and day-by-day administration of the paid search applications for HP together with planning, price range, technique, and reporting.
- Responsible for all sides of day-to-day administration – pacing, optimization, key phrase analysis/build-outs, advert copywriting, translations, testing, bid administration, touchdown web page choice/optimization
- Maintain alignment with sturdy promotional calendar making certain that advert copy and spend is per enterprise targets.
- Develop and preserve reporting on all ranges of knowledge from key phrase to marketing campaign for ROI and protection metrics
- Consistent communication with service provider groups to determine alternatives as properly present key studying for every household of merchandise
- Provide suggestions for annual price range planning
- Keep updated with paid search finest practices, bid administration techniques, key phrase improvement instruments, and trade analysis
- Analyze campaigns and translate anecdotal and qualitative knowledge into suggestions and plans for revising the campaigns and push the company to optimize to enhance key efficiency indicators on an ongoing foundation
- Must be capable of current outcomes in addition to high-level traits
- Ability to collect perception from the knowledge and execute subsequent steps accordingly
- Ability to investigate present HP Partner online infrastructure and supply suggestions meant to enhance total HP brand protection metrics
- Manage inner relationships with HP Store groups in addition to exterior relationships with HP companions, businesses, and search engines like google
- Strong understanding of Paid Search: Identify enhancement alternatives in SEM development and effectivity, (e.g. account build-out, viewers concentrating on the net and cellular platforms), by performing checks, aligning with different related channel homeowners, and detailing out wants for added instruments (third-occasion or in-house);
- Hands-on expertise using the instruments – Adwords.
- Proficient with Search reporting instruments (DoubleClick, Google Analytics, SEMRush, and many others.)
- Deep information of paid search engine promoting instruments (Google, Bing, Yahoo) and bid administration techniques (Adwords, DoubleClick, Amazon Marketing Services, Google Analytics, Tag Manager, and many others)
- Extensive expertise managing paid search placements together with SEM (textual content adverts/PPC), Product Listing Ads (PLA)
- Knowledge of each native (inside their nation/area) and world search engine traits
- Proficiency and possession over feed administration because it pertains to search engine advertising and marketing and product itemizing advert, together with feed internet hosting platforms, updates, troubleshooting, and ongoing feed audits
- Understand key e-commerce occasions and seasonal traits that would influence the general digital advertising and marketing trade.
- Advanced Excel/Database capabilities and powerful proficiency with Powerpoint
- Agency or Agency administration expertise
- Self-directed with an ardor to proceed to study and develop, embracing the continual enhancement method (define-measure-analyze-improve-control)
- Very sturdy teamwork orientation
- Ability to work with world groups throughout several time zones
You can go to the official application page by clicking here.
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