Adobe Innovation Challenge
Adobe Innovation Challenge 2021

Entries are invited from eligible candidates for the Adobe Analytics Challenge 2021.

About Adobe Analytics Challenge 2021

For more than 15 years, the Adobe Analytics Challenge has been hosted and restricted to college students in North America. This year we’re excited to announce that we’ll be opening the competitors on a world scale.

The Adobe Analytics Challenge is a novel analytics-focused enterprise case competitors the place college students are given the chance to make use of Adobe’s industry-leading analytics merchandise and entry to real-world knowledge from main organizations comparable to Nike, Major League Baseball, T‑Mobile, Starwood, Lenovo, Condé Nast, Comcast,,, Sony PlayStation, and MGM Resort International.

You will not be eligible for these competitors when you meet any of the next situations:

  • You are a part-time pupil.
  • You already graduated out of your tutorial program.
  • You participated on this competitors prior to now and received a money prize.
  • You work or have labored for Adobe as an worker, intern, or contractor.

Phases of the Competition


At the start of the Adobe Analytics Challenge, we’ll have a one‑hour kickoff internet convention with Adobe and a buyer associate. You’ll obtain an outline of the competitors in addition to data on the evaluation venture. You’ll have a number of days to determine the crew you’ll enter into the competitors.

Registration & Training

Students can form groups of as many as three college students. You should decide on a team and have every person fill up the registration form on this website. Once you’re registered, you’ll be given entry to Adobe Analytics and buyer associate’s knowledge. Your crew will likely be invited to affix a two-hour reside coaching session (elective however really useful). The coaching session will likely be recorded in case you might have a scheduling battle. After the coaching session, you’ll be given entry to Adobe Analytics and the client associate’s knowledge.

Project Work & Submission

You may have simply over two weeks to research an organization’s digital knowledge in Adobe’s analytics instruments and construct a presentation on your evaluation findings and proposals. Your crew will submit a PowerPoint file by the submission deadline. All of the submitted shows will likely be screened and roughly 15–20 shows will likely be chosen for the semi-final spherical of judging.

Semi-final Judging

Each of the semi‑finalist groups will likely be scheduled for a 20‑minute internet convention. Each crew may have 10 minutes to current their slides and three minutes showcasing their tasks in Analysis Workspace to a panel of judges. For this spherical, the judges will likely be comprised of skilled analytics consultants. We anticipate all the crew members to current a portion of the presentation. You may have as much as 5 minutes reserved for questions from the judges on the finish. After the primary‑spherical judging is full, the judges will select as many as six groups that qualify for the ultimate spherical. Typically, we’ll select no more than two groups from the identical faculty for the finale.

Final Judging

The finalist groups may have the chance to change their slides, and they’re going to have a quarter-hour to current their findings and proposals: 12 minutes spent presenting slides and three minutes spent in Analysis Workspace. The groups may have roughly 5 minutes on the finish to reply to questions. For this spherical, the group of judges will embrace representatives from Adobe, the client associate, and different {industry} consultants.

Competition Rules

  • Teams include 1-3 college students at present enrolled in a full-time tutorial undergraduate or graduate program.
  • All crew members have to be from the identical college.
  • All college students should register and signal a non-disclosure settlement.
  • All groups want a college mentor who’s at present employed by their identical college (this contains adjunct professors).
  • All submissions and shows have to be delivered in English.
  • Individual nations could require further situations to take part – please learn Official Rules for more data
  • You could seek the advice of revealed works within the area of digital analytics and solicit assist out of your college mentor.
  • You could not make contact with workers of Adobe or the client associate throughout the competitors.
  • You could not seek the advice of with or solicit assist from Adobe workers or contractors, college students who will not be in your crew, or different exterior professionals.

Judging Criteria

15% Establish key enterprise aims and success metrics
We wish to verify you perceive what the corporate’s enterprise objectives are in addition to their KPIs. This data will likely be shared by the client associate with all the groups. We embrace this criterion to ensure you anchor your evaluation and findings on what’s necessary to the enterprise.
35% Analyze components impacting success metrics
We will likely be evaluating the standard, depth, uniqueness, and potential worth of your evaluation.
35% Recommend alternatives for enterprise enhancement
We anticipate seeing a connection between your evaluation findings and the suggestions you make. The more actionable and impactful your suggestions, the higher.
15% Professionalism and communication expertise
We are on the lookout for polished shows which might be rehearsed and offered in knowledgeable methods.


1st Place 2nd Place 3rd Place 4th Place 5th Place 6th Place
$35,000 $14,000 $6,000 $3,000 $1,500 $500

How to Register?

Interested individuals can register for the Adobe Analytics Challenge 2021 by means of this link.

Registration Deadline

September 24, 2021

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